What We Learned This Week
- Tyler Smith

- Aug 15, 2024
- 3 min read
Burritos to Baristas: Wow. In a surprising and blockbuster move, Starbucks announced the immediate departure of CEO Laxman Narasimhan after just 16 months in the role, replacing him with current Chipotle CEO Brian Niccol (a fellow Miami University alum), who is set to start on September 9th. This announcement sent shockwaves through the restaurant industry and the markets, with Starbucks stock jumping over 20% and Chipotle’s dropping nearly 10%. The move follows a period of disappointing performance for Starbucks and mounting pressure from major activist investors. Starbucks founder and former CEO Howard Schultz also publicly supported the decision.
Niccol’s reputation as a turnaround expert precedes him. As the former CEO of Taco Bell, Niccol was brought into Chipotle in 2018 to rescue the brand from a series of food safety crises and strategic missteps. Under his leadership, Chipotle’s stock soared nearly 800%, transforming it into one of the most successful restaurant companies globally. Niccol’s emphasis on store-level feedback, technological innovation, and operational efficiency—evident in the development of the mobile app and “Chipotlanes” for online ordering—are exactly the kind of strategies needed at Starbucks. The company has faced criticism for losing its identity and falling behind industry peers in terms of efficiency and execution.
That said, Niccol faces significant challenges ahead. Starbucks is a larger and arguably more complex business than Chipotle, with a vast international presence and intense competitive pressures in markets like China. Rebuilding brand identity, improving user experience, and addressing these challenges will be no small feat. Pulling this one off would undoubtedly cement his legacy as one of the great corporate leaders of this generation. For a while now we've believed Starbucks needed a leadership shakeup akin to Niccol's style, but we never imagined they'd actually bring in Niccol himself.
As for Chipotle, despite the loss of Niccol, the company is still in a strong position, with its COO stepping in as interim CEO and its CFO delaying retirement to support the transition. Given its current strength and recent impressive performance, Chipotle is well-positioned to attract top talent to fill the CEO role and continue building on Niccol’s legacy.
Magic Kingdom Getting an Upgrade: Disney’s fan-centered D23 Expo this weekend offered a preview of what’s to come across the company’s various verticals, serving as a key indicator of its strategic focus for the years ahead. This year, the spotlight was firmly on the parks, a crucial part of Disney’s experiences division. The company announced significant expansions and new attractions at its domestic and international properties, leveraging blockbuster franchises like the Avengers and Avatar, as well as fan favorites like Monsters Inc., Coco, and Cars.
This focus on the parks comes at a critical time, as the parks business has long been a core profit driver for Disney, known for its resilience and closely watched by investors. However, the most recent quarter revealed some softening in demand, coupled with inflationary pressures. Additionally, there have been lingering questions about how Disney would respond to Universal’s major upcoming park expansion. Disney addressed these concerns by committing to over $60 billion in investments in its experiences division over the next decade, with 70% of that directed towards new park and cruise experiences, including four new cruise ships by the early 2030s.
While many of these projects are still years away, Disney’s strong track record suggests the company will continue to find ways to keep fans engaged and drive traffic to its parks.
Home Improvement on Hold: Home Depot is highlighting a more cautious consumer as a key factor behind its lowered sales expectations for the second half of the year. While the company beat its Q2 results, the trajectory of sales throughout the quarter and general customer feedback prompted a revision of full-year comparable sales guidance, now projected to decline by 3-4%, down from the previous estimate of a 1% decline. Management noted that much of their customer base has been in a deferral mindset since mid-2023, as high interest rates have made financing new homes and large renovation projects more costly. For the first time, customer surveys are showing that consumers are not only holding off on major purchases due to financing costs but also due to economic uncertainty. This will be interesting to monitor as we approach a wave of retail earnings over the next week. There's a notable sense of unease as we try to navigate mixed signals about the economy's health. While we've seen positive signs on the inflation front, we are only beginning to understand the side effects of the measures taken to get us here.




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